Agency policy --- kingrisecn

Jinruifu brand agent policy

I. Setting of agents

Jinruifu brand product agents are divided into regions: they can be provinces, regional cities, counties, and agents in each region only open one in principle.

2. Qualification determination of agents

1, have enough operating funds, provide identification;

2. Have the ability to perform contractual obligations and provide written guarantees; Request for relevant information, including personal identity card, etc.;

3, with good credit, brand long-term vision and actual market operation ability;

4, promise not to cross regional sales, abide by the guiding price system;

5, have smooth sales channels, perfect market network and extensive and close interpersonal relations;

6, promise to sign Jinrui Huadian "regional agency Agreement";

7, obey the company's market management and requirements;

8. Identify and cooperate with the company's business policy and management mode;

9, the agent's first purchase needs to reach a certain amount (provincial agents 500,000 yuan, regional agents 100,000 yuan, county agents 50,000 yuan); If the agent does not need regional protection, the first purchase amount only needs to reach 5,000 yuan.

Third, the agent's preferential policies

1, the agent purchase price for the agent price, the implementation of the company's unified supply policy, the implementation of cash spot,

2, the first 10% of the amount as advertising fees; For the completion of sales tasks on the website to focus on publicity;

3, the price in addition to enjoy the agent's special preferential policies, there are rebate policies

4. Have the right to develop sub-distributors in the region;

5, there are agents in the city, our company will not directly sell products to this area, except for special circumstances such as exhibitions.

6. The company does not charge agency fees, nor does it charge any fees such as deposits.

4. Agent cooperation principle

Fairness: equality, transparency, more work, more pay

Interaction: mutual communication, cooperation and mutual assistance

Win-win: both manufacturers and dealers are satisfied

5. Business management

1. Minimum price policy management

The company has formulated a minimum sales price system, which is strictly implemented except for special items.

2. Price management of special projects

When agents encounter special circumstances in the competition, they need to communicate with the company in detail, determine the competitive strategy, determine the interests of the agent, and can be implemented after the approval of the company's Marketing Department.

Vi. Management of payment methods

1. Cash in stock;

2. Special management after approval by the general manager of the company.

7. Market management

1. Agent sales area

The company determines the sales area of the agent, and in principle does not allow the agent to sell across the region. In special cases, the company shall communicate the corresponding situation and agree with the local agent before it can be implemented. Otherwise, it will be treated as violation.

2. Business communication

The company allows agents to develop lower-level distributors within the authorized territory. However, the agent must sign the authorization agreement with the subordinate dealer when developing the subordinate dealer, and the agreement must be reviewed by the company in advance, and the copy of the agreement should be returned to the company for record after signing. At this time, the company recognizes the lower-level dealers developed by the agent as the company's "authorized dealers"; Without the review and filing of the company's agents, the company does not recognize the lower-level dealer, at this time if the agent supplies the lower-level dealer, it will be based on the violation of the agent, and depending on the severity of the violation, the corresponding penalties will be taken.

When encountering large customers of sales terminals, they should report to the company in time in order to obtain support; When the company supports dealers in specific projects, it will give priority support to the agents with priority declaration under the same conditions.

The agent has the obligation to inform the company of the business situation of the competitor in time.

3. Conflict management

If there are multiple distributors in a certain region involved in the sale of Jinruifu products at the same time, the company supports according to the following priority principles:

1) Regional priority principle: In the event of conflicts between agents in different regions, give priority to supporting agents in the region;

2) Declaration priority principle: When there is a conflict between agents with the same regional conditions, priority will be given to those who declare in advance;

3) The principle of performance priority: When agents have conflicts under the same conditions, they will give priority to those with better performance.

8. Brand management

1, maintain the company and brand image;

2. Trademark printing management

Ix. Transportation and insurance management

Transportation costs and insurance costs shall be borne by the agent.

10. Agent support

1. Business conditions guarantee system

-- Preferential business agency conditions to ensure that agents obtain reasonable benefits

-- Give corresponding rewards according to specific business conditions

2. Technical support guarantee system

-- Hotline support: answer the agent's difficult problems

-- Scheme design support: assist agents in application scheme design